That sounds like an impressive figure for a brand deal! Gracey Mae’s insight into the intersection of music and marketing highlights how influential and financially significant the industry can be, especially for top-tier artists. Do you have any thoughts or questions about this episode?
Gracey Mae remarked that although the figure might seem astounding, with effective brand building, achieving such heights is certainly within reach.
The podcast, available on YouTube, Spotify, and Podbean, is hosted by Leye Makanjuola, CEO of Purple Stardust, a leading creative agency in Nigeria recognized with the Pitcher Award for their innovative agency launch, ‘The Invasion,’ in 2023. In the episode, Gracey discusses how music can shape a brand’s identity, forge strong connections with audiences, how brands use music to define themselves, the reasons behind brands’ collaborations with specific artists, and how artists can position themselves to attract brand partnerships. To watch the full episode of ‘Music and Marketi
ng: Two Peas in a Pod’ featuring Gracey Mae, visit Purple Stardust’s channels.
Purple Stardust is a creative agency based in Lagos and London, with a growing presence and expertise in Influencer Marketing, Brand Strategy, Social Media Marketing, Creative Design, and Production.
Source: Voice of Nigeria