Lagos: Africa Magic has reiterated its commitment to producing content that inspires, informs, and entertains audiences across the continent. Mrs. Atinuke Babatunde, Executive Head of Content and Channels, West Africa, at MultiChoice, stated this at the Africa Magic Showcase Screening in Lagos, where seven new original productions were unveiled.
According to Voice of Nigeria, the productions include Etiti; Mother of the Brides; The Low Priest; Rise Again, alongside local language shows: Kukoyi, Mgbuka, and Sabon Tauraron Arewa. Babatunde, in a statement, said the broadcaster ensures that every story goes beyond entertainment value to convey depth and relevance. She emphasized, ‘We want content that people talk about. Every story we tell has something to teach. We don’t just tell stories for the sake of it; we tell them to entertain, inform, and inspire.’
Victor Aghahowa, Head of Production at MultiChoice, added that the company focuses on creators who combine vision with resilience. He noted, ‘We look for projects with compelling characters and situations that our audiences can relate to. But more importantly, I look out for stubborn people. Making anything in Nigeria is hard, and once you start, there are 200,000 reasons to stop. I’m more likely to back people who, when things get tough, find a way to make it work.’