Kano: Marketers and participants at the just-concluded Kano International Trade Fair have endorsed the new Dangote Sugar packs, describing them as convenient, consumer-friendly, and well-suited for both household use and retailing. Dangote Sugar recently unveiled new pack sizes, including 100g sachets and 25kg bags aimed at increasing affordability and market penetration.
According to News Agency of Nigeria, a traditional ruler, Alhaji Isyaku Tofa, who participated in the Fair, stated that the redesigned and reasonably priced packs will enable more households, small retailers, and food vendors to access quality sugar without financial strain. He highlighted that these new offerings will make sugar more affordable to the average northern population.
Alhaji Salisu Sambajo, Chief Executive of Sambajo General Enterprises Limited, noted that the 25kg bag is ideal for SMEs, bakeries, restaurants, and distributors that require bulk but affordable quantities. This makes it easier for these businesses to access quality sugar without high upfront costs. Meanwhile, the 100g pack targets low-income households, retail kiosks, and on-the-go consumers, broadening the reach across all consumer segments.
Dangote is one of the major sponsors of the Kano Trade Fair, with the theme: Empowering SMEs for Sustainable Growth. Sambajo praised Dangote Group’s continuous investment across critical sectors such as sugar, petroleum, cement, and fertilizers, which has significantly supported national development and improved livelihoods.
He further urged Dangote to maintain its commitment to quality, innovation, and local empowerment, especially across northern communities. Sambajo emphasized the need for supportive government policies on transportation, taxation, energy supply, and ease of doing business to allow industries like the Dangote Group to operate optimally and remain competitive.
A female trader from Maiduguri, Hajiya Y’agana Babagana, who participated in the Kano International Trade Fair, described the company’s initiative to introduce affordable 100g and 25kg sugar packs as a welcome development for consumers. She noted that sugar is an essential ingredient in producing locally made incense, known as turaren wuta, underscoring the importance of these new pack sizes in her line of work.