Abuja: Chinese automaker Jetour unveiled its new T-Series SUVs on Friday at the Grand Parade in Cape Town, marking a significant milestone for Chinese car brands in South Africa. The launch event attracted hundreds of attendees, including representatives from local media, dealerships, business partners, and community members, eager to witness the introduction of Jetour’s T1 and T2 models.
According to News Agency of Nigeria, the vehicles are set to hit the market in mid-November through more than 55 dealerships across Southern Africa. Jetour, established in 2018 as a sub-brand of the Chinese automotive manufacturer Chery, specializes in SUVs that combine style, performance, and advanced technology. Ke Chuandeng, president of Jetour International, highlighted the international acclaim the T-Series has garnered. “Since their debut in other international markets, the Jetour T1 and T2 have earned strong praise from consumers and reviewers alike,” he said, referencing their popularity in the Gulf region, particularly in the United Arab Emirates and Qatar.
South African consumers have eagerly awaited the launch, with early feedback proving highly positive. Ke also announced that Jetour would supply 70 T-Series vehicles for the upcoming Group of Twenty (G20) Summit in Johannesburg in November. Nic Campbell, vice president of Jetour South Africa, expressed his enthusiasm about the market’s response, noting the anticipation surrounding the T-Series since Jetour’s initial entry into the South African market last year.
The launch signifies a shift in consumer perception, with South Africans increasingly embracing Chinese vehicles. Babalo Ndenze, a South African journalist, praised the performance and technological advancements of Chinese cars, comparing them favorably to German vehicles. Jessica Bartlett and Marly Vivier, local consumers familiar with Chinese cars, shared their positive experiences, emphasizing reliability and quality. Vivier noted that stereotypes about Chinese cars are fading as more drivers experience them firsthand.
The introduction of the T1 and T2 models in South Africa represents a growing trend of Chinese automotive influence, with Jetour poised to capture a significant market share. As Chinese cars become more prevalent on South African roads, they are reshaping perceptions and gaining recognition for their innovation and value.