The Nigerian Air Force (NAF) has commenced a 2-day Capacity Building Workshop on New Techniques in Participatory and Collaborative Strategic Information Management.
The Director of Public Relations and Information, NAF Air Commodore Ibikunle Daramola said that the Workshop is designed as a platform for NAF Public Relations and Information (PR/Info) personnel to share ideas and suggest ways the Directorate of PR/Info could better meet the aspirations of the Service, particularly in the context of current security challenges facing the Nation.
The Workshop is also aimed at leveraging the wealth of knowledge of information for experts to chart a path for the further development of the NAF Directorate of PR/Info.
Speaking during the opening ceremony of the Workshop, the Chief of the Air Staff (CAS), Air Marshal Sadique Abubakar, who was represented by the Chief of Administration (COA), Air Vice Marshal (AVM) Kingsley Lar, revealed that PR undoubtedly plays an invaluable role in management functions as well as the overall effectiveness of any organization, especially in these modern times.
According to him, This is more so as contemporary PR practice has evolved from merely informing the public to engaging them with a view to positively shaping perception of the organisation. Indeed PR is now more about creating value to generate awareness than creating awareness to generate value.
Our approach has been to apply a well balanced mix of Strategic Communication, Information Management and Community Relations initiatives that are well coordinated for maximum effect.
While highlighting some of the NAF’s achievements over the last 4 years, he noted that more than 900 infrastructure projects including office and residential accommodations, messes and recreational facilities as well as schools and hospitals, amongst others, had been executed.
Air Marshal Abubakar noted that the newly acquired and reactivated platforms have added significant impetus to the fight against insurgency and other forms of criminality in the country.
He said the Service has also customized training arrangements with reputable foreign and local training institutions and organizations, noting that the Strategic Communications Capacity Building Worksop was one of such initiatives by the Service aimed at sharpening the skills of the NAF PR workforce.
In his remarks, Chief Executive Officer of Capital Forum Limited, Mr Issa Modibbo stated that the Workshop was deliberately structured to be participatory and collaborative in nature and concept in order to broaden the minds of participants and enable them assimilate new techniques in strategic information management.
Source: Voice of Nigeria