Lagos: Nigerian artistes have generated over N60 billion in revenue from music streaming on Spotify in 2025. Spotify disclosed this in its ‘Loud and Clear’ annual report released on Monday in Lagos.
According to News Agency of Nigeria, Loud and Clear provides insights into the economics of music streaming and how artistes build careers, grow audiences, and reach new markets globally. The report shows that revenue earned by Nigerian artistes from Spotify alone grew by more than 140 per cent over the past two years.
The figures reflect both the growing global appeal of Nigerian music and the increasing economic opportunity for artistes across the market. It also highlighted strong listener engagement with Nigerian music on the platform. In 2025, Nigerian artistes generated about 30.3 billion streams and 1.6 billion listening hours on Spotify, which was also discovered by first-time listeners more than 1.3 billion times, representing a 26 percent increase compared with 2024.
At home, Nigerian music continues to command a powerful share of listening. In 2025, Nigerian artistes were responsible for over 80 per cent of the tracks featured on Spotify Nigeria’s Daily Top 50, underlining the strength of local talent in shaping the country’s listening habits. Local consumption of Nigerian artistes also grew by 170 per cent year-on-year on Spotify alone.
Jocelyn Muhutu-Remy, Managing Director for Africa at Spotify, stated that Nigeria’s music industry continues to demonstrate creativity and global cultural influence. She noted that talent is reaching new audiences around the world while also building deeper connections at home. Loud and Clear serves to spotlight the evolving pathways artistes are taking to build sustainable careers and highlights the ways Nigerian creators are shaping the future of music.
Muhutu-Remy also pointed out significant growth across key artiste segments. Local streams of Nigerian female artistes increased by 55 per cent year-on-year, while streams of Nigerian independent artistes grew by 75 per cent over the same period. She added that about 58 per cent of all royalties generated by Nigerian artistes on Spotify in 2025 went to independent artistes or labels, underscoring the role of independent creators in the country’s music ecosystem.
She further revealed that the platform’s editorial ecosystem played a role in artistes discovery with nearly 2,000 Nigerian artistes added to the platform’s editorial playlists in 2025. Globally, Nigerian artistes were featured in about 320 million user playlists, while over 12 million user playlists featuring Nigerian artistes were created in Nigeria. In total, more than 60 million playlists featuring Nigerian artistes were created on Spotify alone in 2025.
Over the past five years, genres with the fastest growth on Spotify in Nigeria include pop urbane, alternative pop, anime, emo, and drill. According to her, Loud and Clear continues to offer a deeper look at the data behind streaming.