Spotify has announced Nigerian singer Ayra Starr as the next RADAR Global artist. The rising star, born and raised in Nigeria is the newest addition to Spotify’s marquee global emerging artist program.
Ayra Starr joins artists including The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others who have joined the program since its inception in 2020.
This Spotify program aims to foster gender equality in music and provide a platform to highlight influential female creators. Ayra Starr was also listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist.
Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary in in Ayra’s hometown, Cotonou Benin, gives fans special insight into the rising star- showing fans a personal look at her journey and social content.
Oyinkansola Sarah Aderibigbe, known professionally as Ayra Starr, was born in Cotonou, Benin, Ayra Starr and began a fashion career at the age of 16 with Quove Model Management before deciding to pursue music.
Source: Voice of Nigeria