Samsung consolidates position in Nigeria market with two new products

By Prince Osuagwu

Samsung Electronics, is eyeing the top shot of the Nigerian mobile market in 2013, rolling out two new products it believed could do the magic. The products, Galaxy S III Mini, a compact version of  the Galaxy S III, and the Samsung Galaxy Camera, tagged the ‘connected camera’, were unveiled in Lagos last week at a breakfast meeting with newsmen.

Managing Director, Samsung Electronics West Africa (SEWA), Mr. Brovo Kim, used the occasion, to stoutly claim that Samsung would consolidate its leadership of the electronics market in the coming year with introduction of rich bouquets of innovative and competitively priced products.

For him, “already, we have two brilliant products that will positively impact the market in 2013: they are, our Galaxy Camera which combines high performance photography functionality with the latest Android 4.1 platform, as well as the Samsung Galaxy S III Mini, which promises unending thrill for tech-savvy fashion leaders who desire a mobile device with maximum features in a compact, rounded package,”.

Corroborating him, Business Head, Hand Held Products at Samsung Electronics West Africa, Mr. Emmanouil Revmatas said the Samsung Galaxy Camera was designed to fit perfectly for those who wish to shoot, edit and share high quality photographs and video easily and spontaneously from anywhere, at any time.

He added that “GALAXY camera directly connects to 3G and Wi-Fi networks, revolutionizing the way digital camera content is created and shared. It comes with Cloud support and group sharing apps, variable camera lenses and photo settings, editing tools and visual effects, full high definition video with slow-motion capability and a huge 4.8” high definition super clear touch display to view, edit and enjoy the images captured or recorded”.

That is even as Head, Corporate Marketing,  Donald Etim said, that “in this new era of visual communication, the growth of social networks and the increasing dominance of smartphones and tablets, we are excited to introduce two innovative, cutting edge devices that will enable our consumers share their experiences through pictures and videos with much ease.”

The Samsung camera has the AllShare, Share Shot application features which allow consumers to automatically save and share photos as they are taken. Users can also connect to a range of Galaxy devices including the Galaxy SIII and Galaxy Note II effortlessly and automatically share pictures across the Galaxy family.

The Galaxy S III Mini, shares the GALAXY S III’s design, but in addition, affords users a more comfortable grip and incredible user-friendliness. The product is powered by Android’s latest operating system, the 4.1, Jelly Bean.

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