Abuja: A filmmaker and AI systems designer, Mr Onu Abraham, has urged entrepreneurs and business owners to build AI systems tailored to their businesses instead of relying on AI as a chatbot. Abraham said this during an AI Marketing and Content Automation Workshop organised by Go Global Remote Network in collaboration with the American Space, in Abuja. He stated that businesses could unlock greater value from AI by designing systems around their goals and daily operations. ‘The most effective way to use AI is to build systems around your business purpose. AI should understand your business and your goals before carrying out tasks,’ he said.
According to News Agency of Nigeria, Abraham highlighted that many businesses interact with AI without providing enough context, resulting in outputs that fail to address real business needs. He explained that AI should function like an employee that understands an organisation before being assigned responsibilities. ‘The whole point of AI is to solve problems. When you solve problems, you create value, and that’s how businesses grow,’ he emphasized.
Abraham further mentioned that businesses could automate content creation, communication, and other routine tasks by combining AI with the right tools and workflows. Also speaking at the workshop, an AI builder and automation specialist, Miss Mary Mmoh, stated that storytelling remained one of the most effective ways to educate, engage audiences and build brands. She pointed out that AI had made it easier to transform ideas into visual stories through images, videos, voiceovers, and animation. ‘People may forget facts, but they remember stories. AI gives us new ways to bring those stories to life,’ she commented.
Mmoh encouraged creators to tell more African stories, highlighting the continent’s culture, history, and everyday experiences as rich opportunities for digital content. She added that compelling stories should contain relatable characters, conflict, and resolution to keep audiences engaged.
The News Agency of Nigeria (NAN) reports that Go Global Remote Network provides mentorship, training, resources, and networking opportunities to help individuals develop digital skills and access global opportunities. The workshop, organised in collaboration with the American Space, was aimed at equipping participants with practical AI and digital skills. It also aimed at promoting the adoption of smart business systems, showcasing Nigerian innovation, and strengthening collaboration between Nigerian and USA technology professionals.