Lagos:Globacom’s ‘Never Settle for Less’ campaign showcases the life and ambitions of its founder, Chief Michael Adenuga Jr., according to media specialist Lekan Otufodunrin.
According to News Agency of Nigeria, in an analysis marking Globacom’s 23rd anniversary, Otufodunrin highlighted how the campaign encapsulates Adenuga’s commitment to excellence in various Nigerian sectors. The campaign, launched in Lagos, features personalities like Mai Atafo, Dr. Reuben Abati, and Chike sharing stories of resilience and success.
Otufodunrin emphasized Adenuga’s diverse business achievements in oil, banking, real estate, and telecommunications as a testament to striving for excellence. He quoted Adenuga’s philosophy, stating, “Leading the pack is the only worthwhile resolve for the achiever. There is no room for second place.”
Adenuga further remarked, “It is not the mere participant, but the achiever, the winner, the leader who makes the difference that advances the course of humankind.”
Otufodunrin recalled Globacom’s market disruption with per-second billing at its 2003 launch and its ambitious investment in the Glo-1 submarine cable in 2010. He also noted Adenuga’s early career as a taxi driver to fund his education and his success in making his first million naira at the age of 26.
President Bola Tinubu and French President Emmanuel Macron have praised Adenuga for his contributions to national development and entrepreneurial spirit. Adenuga is known for his quiet approach to recognition, emphasizing results over rhetoric.
Otufodunrin concluded that Globacom remains a symbol of what Nigerian indigenous capital can achieve, with Adenuga’s story inspiring young African entrepreneurs to pursue persistence and high standards for success. The ‘Never Settle for Less’ campaign reflects Adenuga’s journey of building a competitive, innovative, and expanding company.