Abuja: Mrs. Luciana Ojeniyi, founder of the AI-powered Virtual Try-On platform, Luciana, has called for increased investment in Nigeria’s creative ecosystem to foster job creation and contribute significantly to national economic growth. In an interview with the News Agency of Nigeria (NAN) on Wednesday, she emphasized the need for governments, private institutions, and other industry stakeholders to support young creatives by providing improved access to funding, mentorship, technology, and modern infrastructure.
According to News Agency of Nigeria, Ojeniyi highlighted the importance of investing in creative education, strengthening intellectual property protection, and creating an enabling environment for innovation-driven businesses. She asserted, “Nigeria doesn’t lack talent. What many young people need is greater access to opportunity, funding, mentorship, modern technology, and platforms that help them scale.”
Ojeniyi further explained that the creative economy should be regarded as a serious economic driver capable of creating jobs, attracting investment, increasing exports, and showcasing Nigeria’s excellence on the global stage. She remarked that empowering creatives is synonymous with investing in the future of the economy.
As the digital economy continues to evolve, Nigerian fashion entrepreneurs, including Ojeniyi, have embraced Artificial Intelligence (AI) to enhance customer experiences and position local brands for increased global competitiveness. According to her, fashion entrepreneurs are leveraging technology to redefine online shopping and target global markets with local brands.
Ojeniyi introduced the Virtual Try-On platform to transform online fashion shopping by allowing customers to visualize how outfits would look on them before making a purchase. This innovation addresses the uncertainty many consumers face while shopping online, as it allows customers to remove the doubt and make shopping more accessible, convenient, and enjoyable.
The AI Virtual Try-On platform enables customers to upload a photograph or take a live image on the company’s website, instantly visualizing themselves in selected Luciana outfits before placing an order. Ojeniyi noted, “Fashion and styling today are no longer only about craftsmanship, as consumers expect convenience, personalisation, and innovation.”
She explained that this technology was designed to improve customer confidence and bridge the gap between digital and physical retail, while customers preferring traditional shopping can visit the brand’s physical store for personalized styling services.
Ojeniyi concluded by stating that the company adopted AI with the intention of serving not only Nigerian consumers but also customers across international markets. “We are not only targeting the Nigerian market; we’re also targeting the global market. For everything you want to do, you have to be solving a need, and that was what gave rise to the AI Virtual Try-On platform,” she said.