Beijing: A senior journalist with Xinhua News Agency, Wang Hongjiang, has called for expanded content exchange between Xinhua and the News Agency of Nigeria (NAN) to promote greater understanding of China-Africa relations. Hongjiang made the call in an interview with NAN on the sidelines of the Seminar on Broadcasting Convergence and Communication Capacity Building for Young Nigerian Media Professionals in Beijing, China.
According to News Agency of Nigeria, the two-week seminar, which includes 28 participants from six Nigerian media organizations, is being held from September 9 to September 22. Hongjiang emphasized that although the two agencies have established stable cooperation, there are opportunities to further highlight the successes of China-Africa relations through more extensive content sharing.
Hongjiang stated, “I think we can do more by using more stories of each other. As Xinhua News Agency does well in telling Chinese stories, and NAN uses such stories, we also get to use Nigerian stories told by NAN because we have limited staff there. We can use your excellent stories about Nigeria, and we can exchange our reporting and products so that both of us get the benefit from the win-win cooperation.”
He further elaborated on the potential for a step-by-step method to utilize each other’s products, including text, photos, and video products, and suggested expanding the volume of exchanged content to surpass previous limitations.
The senior journalist also encouraged the two agencies to strengthen their cooperation on social media platforms, acknowledging the growing interest of young people in China and Africa in digital media. He proposed that NAN could open its own accounts on Chinese platforms like Xinhua, and both agencies could collaborate by following each other on major platforms such as TikTok and Chinese platforms like WeChat and Little Red Book.
Hongjiang concluded by suggesting that the agencies could benefit from borrowing each other’s experiences and holding annual meetings to share insights and strategies.