Abuja: The Federal Government has declared the annual Zuma International Film Festival (ZUFF) as Nigeria’s premier platform for celebrating creativity, talent, and the transformative power of storytelling. This statement was made by Dr. Mariya Mahmoud, Minister of State, Federal Capital Territory (FCT), during the closing and award night of the 2025 Zuma International Film Festival in Abuja.
According to News Agency of Nigeria, Dr. Mahmoud emphasized the pride of the Federal Capital Territory Administration in co-hosting this significant event, which continues to establish Abuja as a cultural epicenter. She commended the dedication of the organizers, partners, filmmakers, actors, producers, and the entire creative community for making the 15th edition a success. The theme of this year’s festival, ‘Storytelling for Global Influence: Film as a Soft Power and Economic Force,’ highlights the global recognition of the film industry as a tool for narrative shaping, diplomacy, cultural identity, and economic growth
, with Nigeria as a key player.
Dr. Mahmoud highlighted Nollywood’s role as a powerful cultural export, influencing global perceptions of Nigeria and Africa. She reiterated President Tinubu’s support for the creative economy within the Renewed Hope Agenda, noting that the sector generates employment, fosters entrepreneurship, and expands the digital economy. She assured continued governmental support for creating an environment conducive to filmmaking through improved infrastructure, partnerships, and regulations encouraging investment.
The minister also noted the impact of the Zuma Film Festival in promoting Abuja as a hub for arts, culture, and creative expression. She emphasized the responsibility of storytelling in shaping perceptions and urged filmmakers to use their influence intentionally. Dr. Mahmoud congratulated the award recipients and encouraged those who did not win to continue their contributions to the industry. She called for ongoing collaboration, talent nurturing, and innovation exploratio
n in areas like animation, streaming, and digital storytelling.
Hannatu Musawu, Minister for Arts, Culture, Tourism, and Creative Economy, also addressed the audience, congratulating all participants for a successful celebration of storytelling, culture, and hospitality. Represented by Aisha Augie, Musawu highlighted the festival’s role in demonstrating the power of film as a tool for cultural diplomacy and economic transformation. She reiterated the festival’s importance in reinforcing Nigeria’s position as a hub for African storytelling and international collaboration.
Musawu concluded by acknowledging the filmmakers’ vision and commitment, which are crucial in defining the evolving contours of Nigeria’s creative industry. The festival serves as a testament to the growing global influence of Nigerian cinema and its potential for economic growth and cultural diplomacy.