Veteran music producer, ID Cabasa has admonished emerging artists to hinge on partnerships and collaborations. In the interview, the notable singer cited Don Jazzy as an example of one of the smart people in the Nigerian music industry.
According to ID Cabasa, Don Jazzy’s decision to feature in skits was an intelligent move that has earned him the support and loyalty of the Nigerian content creator community. ‘What Don Jazzy did is connect with them (content creator) so that anytime he drops, all of them will post,’ ID Cabasa says on Don Jazzy’s collaboration with skitmakers.
In the panellist session, ID Cabasa advised emerging artists to collaborate with others, especially content creators who can help them amplify their work. The Coded Tunez boss also cited Kizz Daniel as an example of a superstar fostering a strong relationship with the content creator community. ‘I work a lot with Gen Z because they are full of inspiration while people from my set have experience,’ he said about his work with younger
creatives.
Olumide Ogunade professionally known as ID Cabasa is a Nigerian music producer and singer. He is the founder of Coded Tunes, the record label that signed Olamide, 9ice, 2Shotz, Reminisce, Lord of Ajasa, Ajayi Brovas, 2Phat, Seriki and Banky W. With a career that has spanned over two decades, he has made notable contributions to Nigerian music.
Source: Voice of Nigeria